ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
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Consumer / Brand
Award
Agency
Client
Title
Category
Annual ID
Year of the Snake
Agency: Ogilvy / Hong Kong + Ogilvy / Singapore + Ogilvy / Shanghai
Client: The Coca-Cola Company / Coca-Cola Category: Posters & Out of Home
Michelle Lyn
Agency: GIGIL / Manila + Katok / Manila + Jiang Nan Restaurant
Client: Jiang Nan Hotpot Restaurant Category: Use of Humor
Dabba Savings Account
Agency: McCann Worldgroup India / Gurugram + ESAF Small Finance Bank / Thrissur + Virtual Eye Films / Kochi
Client: ESAF Small Finance Bank Category: Consumer Services & B2B
BAR---RIERS
Agency: McCann Worldgroup / Shanghai + CRAFT (McCann Worldgroup) / Shanghai
Client: HOEGAARDEN Category: Experiential & Installations
Khao Mun Gai Association
Agency: Wolf BKK / Bangkok
Client: KFC Thailand Category: Brand Partnerships
Immersive Muay Thai Experience
Agency: Global Sport Ventures + ShowOne Productions + Decide Kit + Brilliant & Million / BANGKOK
Client: Rajadamnern Category: Media & Entertainment
LOST CORNER AR LIVE
Agency: SIX inc. / Tokyo + Spoon. / Tokyo + Whatever / Tokyo
Client: Kenshi Yonezu Category: Virtual Installations
Trust Bars
Agency: LePub APAC / Singapore + LePub / Milan + Heineken / Amsterdam
Client: Heineken Category: Customer Experience / CX
Michelle Lyn
Agency: GIGIL / Manila + Katok / Manila + Jiang Nan Restaurant
Client: Jiang Nan Hotpot Restaurant Category: Real-Time Response to Culture
FLOODED ROOM
Agency: VML Thailand / Bangkok + IKEA / Bangkok + VISIONARY / BANGKOK
Client: IKEA Category: Social Media for Good
MAKE LOVE LAST
Agency: Ogilvy Shanghai / Shanghai
Client: Viatris Category: Traditional Media Relations
Project: MEMORY CARD
Agency: SIX inc. / Tokyo + Hakuhodo / Tokyo + jitto inc. / Tokyo + GEEK PICTURES / Tokyo
Client: PlayStation Category: Artist / Brand Collaboration
GO! GR SUPRA SAFETY CAR!
Agency: SIX inc. / Tokyo + STUDEO / TOKYO + Yume no Hieda / TOKYO + Hakuhodo / Tokyo
Client: TOYOTA MOTOR CORPORATION / TOYOTA GAZOO Racing Category: Moving Image
Project: MEMORY CARD
Agency: SIX inc. / Tokyo + Hakuhodo / Tokyo + jitto inc. / Tokyo + GEEK PICTURES / Tokyo
Client: PlayStation Category: Moving Image
Silent Films
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Telstra + OMD Australia
Client: Telstra Category: Cinema Advertising
Night Fishing
Agency: INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul
Client: Hyundai Motor Company Category: TV, VOD, & Online - Long Form
Shot on iPhone - I Made a Mixtape For You
Agency: TBWA\Media Arts Lab Shanghai
Client: Apple Category: TV, VOD, & Online - Long Form
Learn To Pause
Agency: Dentsu Creative Philippines / Makati City + MindNation Philippines/ MindNation Philippines, Consultations and Sessions
Client: MindNation Philippines/ MindNation Philippines, Consultations and Sessions Category: Craft - Art Direction
THE WORLD’S FIRST BUILDABLE MAGAZINE COVER​
Agency: Our LEGO Agency / Shanghai + STUFF STUDIO / Shanghai
Client: The LEGO Group Category: Innovation in Print & Promotional
Inglish Dictionary
Agency: Juice (an Omnicom Group Company, and a conflict brand within TBWA) + Air India Express
Client: Air India Express Category: Physical Products & Apparel
Great In-Game Wedding
Agency: DDB Mudra Group / Mumbai + The Bombay Film Company / Mumbai
Client: Battlegrounds Mobile India Category: Physical Products & Apparel
LEGO F1 Fan Gear
Agency: Our LEGO Agency / Shanghai + FUTU PRODUCTION / Shanghai
Client: The LEGO Group Category: Physical Products & Apparel
FanTenders
Agency: BBH CHINA LTD. / Shanghai
Client: Heineken Category: Non-traditional & Guerrilla Marketing
LOST CORNER AR LIVE
Agency: SIX inc. / Tokyo + Spoon. / Tokyo + Whatever / Tokyo
Client: Kenshi Yonezu Category: Experiential
Villains
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Telstra + OMD Australia
Client: Telstra Category: TV, VOD, & Online - Short Form
Miracle
Agency: GIGIL / Manila + Hit Productions / Makati + Arcade Film Factory / Manila
Client: RC Cola Category: TV, VOD, & Online - Short Form
THE EngRish Spoeksperson
Agency: Dentsu Creative Taiwan / Taipei
Client: Speak Category: Influencer Marketing
LEGO F1 Fan Gear
Agency: Our LEGO Agency / Shanghai + FUTU PRODUCTION / Shanghai
Client: The LEGO Group Category: Experiential / Immersive / Events
Shot on iPhone - Last Scene
Agency: TBWA\ Media Arts Lab Tokyo / TOKYO + OMD / Tokyo + AOI Pro. / Tokyo + Nomad / TOKYO
Client: Apple Category: Long Form Video
Great In-Game Wedding
Agency: DDB Mudra Group / Mumbai + The Bombay Film Company / Mumbai
Client: Battlegrounds Mobile India Category: Pop Culture - Gaming & Esports
Packed Full of History
Agency: Clemenger BBDO Australia + Finch + Heckler + THINK PACKAGING
Client: Samsung Australia Category: Influencer & Creator Marketing
Night Fishing
Agency: INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul
Client: Hyundai Motor Company Category: Cinematography
DawAI Reader
Agency: Mullenlowe Lintas Group / Mumbai + Digital Rhetoric / Pune + Doceree / Noida
Client: Alkem Laboratories Category: Innovation in Creative Use of Data
Get Well Soon Menu
Agency: Noah Workshop Limited / Hong Kong
Client: Prudential Hong Kong Category: Brand Partnerships
Great In-Game Wedding
Agency: DDB Mudra Group / Mumbai + The Bombay Film Company / Mumbai
Client: Battlegrounds Mobile India Category: Game Marketing
Trust Bars
Agency: LePub APAC / Singapore + LePub / Milan + Heineken / Amsterdam
Client: Heineken Category: Commerce
No Labels
Agency: DENTSU INC. / Tokyo + lull Inc. / Tokyo + Creative Power Unit / Tokyo + DENTSU LIVE INC. / Tokyo
Client: ASAHI BREWERIES, LTD., THE NIKKA WHISKY DISTILLING CO. LTD / NIKKA WHISKY Category: Brand Transformation / Repositioning
'SA SA LE LE'
Agency: BANG BANG Mediacorp / Mumbai + FCB Kinnect / Mumbai
Client: Flipkart Category: Use of Humor
Everything Has A Point
Agency: Wolf BKK / Bangkok + .HAPPY ENDING FILM / Bangkok + One Cool Production / Bangkok + Mellow Tunes / Bangkok
Client: Central The 1 Category: Use of Humor
Chicky
Agency: GIGIL / Manila + Grab Philippines + Arcade Film Factory / Manila + Eelectric Studio / Manila
Client: GrabMart Category: Use of Humor
Sliding Mom
Agency: Wolf BKK / Bangkok + FACTORY 01 / Bangkok + One Cool Production / Bangkok + Mellow Tunes / Bangkok
Client: CP-Meiji Category: Use of Humor
SO-SO SPINS TOKYO
Agency: VML & Ogilvy Japan / Tokyo + SCENE, inc. / XM div. / Tokyo
Client: BOSS Category: Experiential Radio & Audio
Award:
2025 Design Merit Award
Agency:
Ogilvy / Hong Kong + Ogilvy / Singapore + Ogilvy / Shanghai
Client:
The Coca-Cola Company / Coca-Cola
Title:
Year of the Snake
Category:
Posters & Out of Home
Annual ID:
OA25_DES009M
Award:
2025 OOH, Print & Digital Craft Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
Viatris
Title:
MAKE LOVE LAST
Category:
Craft - Photography
Annual ID:
OA25_OPD005M
Award:
2025 Social Media Merit Award
Agency:
GIGIL / Manila + Katok / Manila + Jiang Nan Restaurant
Client:
Jiang Nan Hotpot Restaurant
Title:
Michelle Lyn
Category:
Use of Humor
Annual ID:
OA25_SME005M
Award:
2025 Creative Effectiveness Merit Award
Agency:
McCann Worldgroup India / Gurugram + ESAF Small Finance Bank / Thrissur + Virtual Eye Films / Kochi
Client:
ESAF Small Finance Bank
Title:
Dabba Savings Account
Category:
Consumer Services & B2B
Annual ID:
OA25_CEF006M
Award:
2025 Out of Home Merit Award
Agency:
McCann Worldgroup / Shanghai + CRAFT (McCann Worldgroup) / Shanghai
Client:
HOEGAARDEN
Title:
BAR---RIERS
Category:
Experiential & Installations
Annual ID:
OA25_OOH008M
Award:
2025 Public Relations Merit Award
Agency:
Wolf BKK / Bangkok
Client:
KFC Thailand
Title:
Khao Mun Gai Association
Category:
Brand Partnerships
Annual ID:
OA25_PRE008M
Award:
2025 Creative Effectiveness Merit Award
Agency:
Global Sport Ventures + ShowOne Productions + Decide Kit + Brilliant & Million / BANGKOK
Client:
Rajadamnern
Title:
Immersive Muay Thai Experience
Category:
Media & Entertainment
Annual ID:
OA25_CEF007M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
SIX inc. / Tokyo + Spoon. / Tokyo + Whatever / Tokyo
Client:
Kenshi Yonezu
Title:
LOST CORNER AR LIVE
Category:
Virtual Installations
Annual ID:
OA25_INM004M
Award:
2025 Experiential & Immersive Merit Award
Agency:
LePub APAC / Singapore + LePub / Milan + Heineken / Amsterdam
Client:
Heineken
Title:
Trust Bars
Category:
Customer Experience / CX
Annual ID:
OA25_EXI006M
Award:
2025 Experiential & Immersive Merit Award
Agency:
BBH CHINA LTD. / Shanghai
Client:
Heineken
Title:
FanTenders
Category:
Customer Experience / CX
Annual ID:
OA25_EXI008M
Award:
2025 Cultural Impact Merit Award
Agency:
GIGIL / Manila + Katok / Manila + Jiang Nan Restaurant
Client:
Jiang Nan Hotpot Restaurant
Title:
Michelle Lyn
Category:
Real-Time Response to Culture
Annual ID:
OA25_CIM009M
Award:
2025 Social Media Merit Award
Agency:
VML Thailand / Bangkok + IKEA / Bangkok + VISIONARY / BANGKOK
Client:
IKEA
Title:
FLOODED ROOM
Category:
Social Media for Good
Annual ID:
OA25_SME006M
Award:
2025 Public Relations Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
Viatris
Title:
MAKE LOVE LAST
Category:
Traditional Media Relations
Annual ID:
OA25_PRE007M
Award:
2025 Moving Image & Sound Craft Merit Award
Agency:
SIX inc. / Tokyo + Hakuhodo / Tokyo + jitto inc. / Tokyo + GEEK PICTURES / Tokyo
Client:
PlayStation
Title:
Project: MEMORY CARD
Category:
Artist / Brand Collaboration
Annual ID:
OA25_MIS013M
Award:
2025 Design Merit Award
Agency:
SIX inc. / Tokyo + STUDEO / TOKYO + Yume no Hieda / TOKYO + Hakuhodo / Tokyo
Client:
TOYOTA MOTOR CORPORATION / TOYOTA GAZOO Racing
Title:
GO! GR SUPRA SAFETY CAR!
Category:
Moving Image
Annual ID:
OA25_DES007M
Award:
2025 Design Merit Award
Agency:
SIX inc. / Tokyo + Hakuhodo / Tokyo + jitto inc. / Tokyo + GEEK PICTURES / Tokyo
Client:
PlayStation
Title:
Project: MEMORY CARD
Category:
Moving Image
Annual ID:
OA25_DES010M
Award:
2025 Branded Entertainment Merit Award
Agency:
BBH Singapore / Singapore
Client:
Noah
Title:
The World's Biggest Boner
Category:
Low Budget
Annual ID:
OA25_BEN013M
Award:
2025 Film & Video Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Telstra + OMD Australia
Client:
Telstra
Title:
Silent Films
Category:
Cinema Advertising
Annual ID:
OA25_FIV016M
Award:
2025 Film & Video Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul
Client:
Hyundai Motor Company
Title:
Night Fishing
Category:
TV, VOD, & Online - Long Form
Annual ID:
OA25_FIV021M
Award:
2025 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab Shanghai
Client:
Apple
Title:
Shot on iPhone - I Made a Mixtape For You
Category:
TV, VOD, & Online - Long Form
Annual ID:
OA25_FIV025M
Award:
2025 OOH, Print & Digital Craft Merit Award
Agency:
Ogilvy / Bengaluru
Client:
Titan Eye Plus
Title:
Eye Test Menu
Category:
Craft - Art Direction
Annual ID:
OA25_OPD004M
Award:
2025 OOH, Print & Digital Craft Merit Award
Agency:
Dentsu Creative Philippines / Makati City + MindNation Philippines/ MindNation Philippines, Consultations and Sessions
Client:
MindNation Philippines/ MindNation Philippines, Consultations and Sessions
Title:
Learn To Pause
Category:
Craft - Art Direction
Annual ID:
OA25_OPD006M
Award:
2025 Print & Promotional Merit Award
Agency:
Our LEGO Agency / Shanghai + STUFF STUDIO / Shanghai
Client:
The LEGO Group
Title:
THE WORLD’S FIRST BUILDABLE MAGAZINE COVER​
Category:
Innovation in Print & Promotional
Annual ID:
OA25_PTP006M
Award:
2025 Print & Promotional Merit Award
Agency:
Juice (an Omnicom Group Company, and a conflict brand within TBWA) + Air India Express
Client:
Air India Express
Title:
Inglish Dictionary
Category:
Physical Products & Apparel
Annual ID:
OA25_PTP003M
Award:
2025 Print & Promotional Merit Award
Agency:
DDB Mudra Group / Mumbai + The Bombay Film Company / Mumbai
Client:
Battlegrounds Mobile India
Title:
Great In-Game Wedding
Category:
Physical Products & Apparel
Annual ID:
OA25_PTP004M
Award:
2025 Print & Promotional Merit Award
Agency:
Our LEGO Agency / Shanghai + FUTU PRODUCTION / Shanghai
Client:
The LEGO Group
Title:
LEGO F1 Fan Gear
Category:
Physical Products & Apparel
Annual ID:
OA25_PTP005M
Award:
2025 Direct Marketing Merit Award
Agency:
BBH CHINA LTD. / Shanghai
Client:
Heineken
Title:
FanTenders
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OA25_DMA010M
Award:
2025 Creative Use of Technology Merit Award
Agency:
SIX inc. / Tokyo + Spoon. / Tokyo + Whatever / Tokyo
Client:
Kenshi Yonezu
Title:
LOST CORNER AR LIVE
Category:
Experiential
Annual ID:
OA25_CUT004M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy India / Mumbai
Client:
VI (VODAFONE IDEA)
Title:
Vi Guardian Beads
Category:
Physical Items
Annual ID:
OA25_DMA011M
Award:
2025 Film & Video Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Telstra + OMD Australia
Client:
Telstra
Title:
Villains
Category:
TV, VOD, & Online - Short Form
Annual ID:
OA25_FIV017M
Award:
2025 Film & Video Merit Award
Agency:
GIGIL / Manila + Hit Productions / Makati + Arcade Film Factory / Manila
Client:
RC Cola
Title:
Miracle
Category:
TV, VOD, & Online - Short Form
Annual ID:
OA25_FIV024M
Award:
2025 Social Media Merit Award
Agency:
Dentsu Creative Taiwan / Taipei
Client:
Speak
Title:
THE EngRish Spoeksperson
Category:
Influencer Marketing
Annual ID:
OA25_SME004M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Our LEGO Agency / Shanghai + FUTU PRODUCTION / Shanghai
Client:
The LEGO Group
Title:
LEGO F1 Fan Gear
Category:
Experiential / Immersive / Events
Annual ID:
OA25_BSI002M
Award:
2025 Branded Entertainment Merit Award
Agency:
TBWA\ Media Arts Lab Tokyo / TOKYO + OMD / Tokyo + AOI Pro. / Tokyo + Nomad / TOKYO
Client:
Apple
Title:
Shot on iPhone - Last Scene
Category:
Long Form Video
Annual ID:
OA25_BEN009M
Award:
2025 Cultural Impact Merit Award
Agency:
DDB Mudra Group / Mumbai + The Bombay Film Company / Mumbai
Client:
Battlegrounds Mobile India
Title:
Great In-Game Wedding
Category:
Pop Culture - Gaming & Esports
Annual ID:
OA25_CIM008M
Award:
2025 Public Relations Merit Award
Agency:
Clemenger BBDO Australia + Finch + Heckler + THINK PACKAGING
Client:
Samsung Australia
Title:
Packed Full of History
Category:
Influencer & Creator Marketing
Annual ID:
OA25_PRE009M
Award:
2025 Moving Image & Sound Craft Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
Viatris
Title:
MAKE LOVE LAST
Category:
Cinematography
Annual ID:
OA25_MIS011M
Award:
2025 Moving Image & Sound Craft Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul
Client:
Hyundai Motor Company
Title:
Night Fishing
Category:
Cinematography
Annual ID:
OA25_MIS014M
Award:
2025 Creative Use of AI Merit Award
Agency:
Leo / Hong Kong
Client:
Cathay
Title:
Re-righting History
Category:
Creative Use of Data
Annual ID:
OA25_CAI004M
Award:
2025 Creative Use of Data Merit Award
Agency:
Mullenlowe Lintas Group / Mumbai + Digital Rhetoric / Pune + Doceree / Noida
Client:
Alkem Laboratories
Title:
DawAI Reader
Category:
Innovation in Creative Use of Data
Annual ID:
OA25_CUD004M
Award:
2025 Out of Home Merit Award
Agency:
Noah Workshop Limited / Hong Kong
Client:
Prudential Hong Kong
Title:
Get Well Soon Menu
Category:
Brand Partnerships
Annual ID:
OA25_OOH009M
Award:
2025 Gaming Merit Award
Agency:
DDB Mudra Group / Mumbai + The Bombay Film Company / Mumbai
Client:
Battlegrounds Mobile India
Title:
Great In-Game Wedding
Category:
Game Marketing
Annual ID:
OA25_GAM003M
Award:
2025 Branded Entertainment Merit Award
Agency:
LePub APAC / Singapore + LePub / Milan + Heineken / Amsterdam
Client:
Heineken
Title:
Trust Bars
Category:
Commerce
Annual ID:
OA25_BEN011M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
DENTSU INC. / Tokyo + lull Inc. / Tokyo + Creative Power Unit / Tokyo + DENTSU LIVE INC. / Tokyo
Client:
ASAHI BREWERIES, LTD., THE NIKKA WHISKY DISTILLING CO. LTD / NIKKA WHISKY
Title:
No Labels
Category:
Brand Transformation / Repositioning
Annual ID:
OA25_IGO006M
Award:
2025 Film & Video Merit Award
Agency:
BANG BANG Mediacorp / Mumbai + FCB Kinnect / Mumbai
Client:
Flipkart
Title:
'SA SA LE LE'
Category:
Use of Humor
Annual ID:
OA25_FIV018M
Award:
2025 Film & Video Merit Award
Agency:
Wolf BKK / Bangkok + .HAPPY ENDING FILM / Bangkok + One Cool Production / Bangkok + Mellow Tunes / Bangkok
Client:
Central The 1
Title:
Everything Has A Point
Category:
Use of Humor
Annual ID:
OA25_FIV020M
Award:
2025 Film & Video Merit Award
Agency:
GIGIL / Manila + Grab Philippines + Arcade Film Factory / Manila + Eelectric Studio / Manila
Client:
GrabMart
Title:
Chicky
Category:
Use of Humor
Annual ID:
OA25_FIV022M
Award:
2025 Film & Video Merit Award
Agency:
Wolf BKK / Bangkok + FACTORY 01 / Bangkok + One Cool Production / Bangkok + Mellow Tunes / Bangkok
Client:
CP-Meiji
Title:
Sliding Mom
Category:
Use of Humor
Annual ID:
OA25_FIV023M
Award:
2025 Creative Use of Data Merit Award
Agency:
Leo / Hong Kong
Client:
Cathay
Title:
Re-righting History
Category:
Storytelling
Annual ID:
OA25_CUD006M
Award:
2025 Radio & Audio-First Merit Award
Agency:
VML & Ogilvy Japan / Tokyo + SCENE, inc. / XM div. / Tokyo
Client:
BOSS
Title:
SO-SO SPINS TOKYO
Category:
Experiential Radio & Audio
Annual ID:
OA25_RAU004M